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Instagram

Content Guidelines

Here you'll find concise guidelines to help you create stories and posts that align with our brand while showcasing your unique style. Follow these steps to ensure your content is both impactful and on-brand.

Story Content Guidelines

Brand Visibility: Clearly show the product, packaging, and logo.


Brand Interaction: Tag @awnl_stockholm and use #awnljewelry.


Caption: Mention the product name or a key feature. Specify "Swedish M Meteorite" if applicable.


Format: Both videos and images are fine. Tag @awnl_stockholm in each story if posting multiple.


Wearing Product Photos: After your stories, send 1-3 clear photos of yourself wearing the product to your contact person.

Post Content Guidelines

  • Number of Photos:

At least 2 clear close-ups of the product.

At least 1 still shot of the product packaging.

At least 3 medium-to-close shots showing the product in a half-body or full-body view.

  • Photo Quality:

If possible, we would appreciate it if you could wear clothing that matches the color and style of the product.

Ideally, we would love to see you wearing the product in the photos rather than having a bare torso, as this aligns with your elegant style.

  • Caption:

Please mention the product name, brand name, and the phrase "Talisman with a modern touch."

Hashtags: #awnljewelry #awnlstockholm

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